Another growing treatment for the problem is the ability of cell phone cameras to provide high-definition video of bullies in the act, which CAN lead to exposing their actions. Doesn't always work, though, unless the community as a whole is willing to actually deal with the bullies and not just let them off because of who their parents are. Community attitudes have GOT to be changed, though. Just because a kid can play HS Football doesn't mean he can get away with doing whatever he wants. Or at least it shouldn't.