Well, I don’t really see it as a ‘scam’. I think that's too harsh a word to use.

No one has been harmed here, and no one has been coerced into giving a high rating. Like Curtis says, “Ingenious. And an in-your-face response to all those authors who post here lamenting how few reviews they get, or how bad their review-to-click-through rate is.”

I think ultimately a lot readers hone in on what they want to read, and their favourite authors, regardless of the reviews of others. In fairness to mickni2000, and I have no idea why everyone on this thread is avoiding using his name, has had a phenomenal response in terms of viewing to his story, and can't see how that could be manipulate.

Alex.